We’re super proud of this one... Heading into its fifth year, South West 7s - Festival Of Sport is something we have been a part of since day dot... As any fellow #EventProfessionals know, starting an event from scratch is never an easy task, there’s been some huge ups and equally massive downs, but we have always had a desire to push through and produce an event that promotes sport, health, wellbeing and team camaraderie, alongside building a sense of community (with a load of fun thrown in on the side, who doesn't love a Monkey Shoulder cocktail?!) ...And we think we’ve finally cracked it! We can’t wait for this years event and a big thanks to all those who have made the event become what it is today!
#EventProfs #EventProfsUK #SportingEvents #FestivalOfSport #SW7sFestival #EventProduction#EventPlanner #EventManagement #Sponsorship #Production #Festival #Marketing #EventMarketing#Sports #SportsIndustry Film by Skewiff
Understanding Your Vision:
Before we can start to develop your event, it is imperative for us to understand what you would like to achieve in holding the event. It is important to be aware where you have held events previously; what worked for you and what did not. We can then discuss your budget and how much of the project Melt Productions will be involved in and what we will do to assist you.
Creating A Detailed Project Plan:
Project plans are important for any event, both to understand deadlines and to recognise expectations and time frames. We will work with you to prioritise tasks that you believe are urgent and work with your day-to-day schedule to ensure everything we are doing is transparent and matches the ethos of your company.
Understanding Changes Are Inevitable:
Our experienced team have superb organisational and time management skills, through facilitating countless successful meetings. Despite this, you cannot avoid the fact that event planning is an unpredictable process. Our invaluable team are flexible, approachable and are able to manipulate tasks to adapt to changes and any obstacles that pop up along the way. We will work with you and review the project plan to re-prioritise when the situation calls for it.
Details, Details, Details:
No event is successful without attention to detail. We ensure that every contract is scrutinised, rates negotiated and function sheets double checked. If the venue is not aware of the finer details, then they cannot provide your delegates with the experience that you wish to provide. We use our wealth of knowledge and reflect on what has worked in the past to develop your events in the future, and getting it wrong is not an option.
That’s a Wrap!
Once your event is complete we continue to work with you to ensure that the event met your expectations and the experience for your delegates was smooth and fulfilling. We can develop a clear and concise breakdown of charges for the whole period that all parties agree with.
It is important for us to reflect on the event and obtain your feedback. This way we can develop and make sure that we further exceed your expectations on your next conference, meeting, product launch, website, venue find or whatever it might be that maximise your time can do to ensure you can concentrate on your core business.
We've put together some handy tips and advise enabling you to think smart when it comes to planning your next Brand Activation...
Location is vital to the success of your promotion, taking into account several factors whilst asking the following questions will help you find the right spot…
Think carefully about your target market, firstly, ‘Do they visit the location?' It must be somewhere that a high volume of your target audience regularly visit to ensure your message is getting to the right people. ‘How often do they visit?’ Think about the time of year, take into account holidays and understand the physical movements of your market.
Next ask ‘How long do they spend at the location?’ Avoid wasted expenses on staffing and opening times, if your audience don’t arrive until midday plan your activation to suit.
Your location will dictate many other factors relating to the experience of your activation, take into account the temperature. ‘Is it an outside venue?’ If so make sure you are providing adequate provisions for your staff… A Brand Ambassador that is cold will not perform as well as happy warm one! Plus your visitors will think twice about hanging around to engage if the environment is uninviting.
It has been touched on above, but understanding your target audience is crucial. Get into their minds. What will entice them? What will keep them interested and engaging in your activation long enough to get your message across?
An example being a more elderly audience are often put off by a forceful approach, you would have greater success creating a space that captures the ageing demographic. Once you have them interested in the space and talking with you it is much easier to deliver your brand message.
Remember the three ‘C’s’… Clear, Concise, Creative.
Keep it clear and understandable, you will more than likely be using Event Support Staff or Brand Ambassadors to convey your message. Unfortunately even the best BAs in the country don’t have the time to learn every aspect of your business or product.
Think about time, a concise message is often the best way to go… But consider how long will each engagement last for? If you have a more detailed message it would be wise to create an activation to suit, keeping your visitors engaged and interested in the activation long enough to get your message across.
Creating something different and interesting will ensure visitors are enticed to your activation, take into account your audience what will attract them and how does it relate to your massage. Designing an attractive installation that creates questions, offers experiences and stands out is a recipe for success.
Feedback and Targets:
Always ask WHY? What are you trying to achieve? Make sure you have a clear aim and target. This could include generate more members, data capture, displaying a product or conveying your brand message. Daily reports are important to measure the success of your activation, to get the right information think about creating a custom report form for mangers to complete.
Listen to your Event Manager/s feedback, it is very rare that activations will be perfect from day one. Be flexible and ready to adapt day-by-day, this will only develop your campaign for the better and increase its success.
Your most valuable assets are the boots on the ground who are experiencing the interactions with your audience first hand. If they communicate any issues or ideas of how to improve the activation… Listen and react.
If you are looking for exceptional Event Production and Event Marketing, that have delivered a wide range of Brand Activations and that will take into account all fundamental aspects when creating your next activation… Then look no further, Melt Productions are here to help.
To discuss your next project, you can get in touch with us via the CONTACT page.