Producing your next event: It’s time to put your ideas into the Melting Pot!

Published 2 years ago

Here at Melt Productions we love getting creative when it comes to producing Events.

As a team, we are constantly coming up with ideas for new and exciting projects to produce internally, as well as for our clients.

Many of our clients come to us knowing exactly what they want in terms of their event, however, they are not quite sure how to execute it… And that of course, is where we come in. 

When you come to us with an event concept, we will then work with you to create a plan as to how we then turn your ideas into a reality. 

Whether you are planning a small meeting or orchestrating a large conference, event planning in itself is a huge task. 

Every event, no matter how simple or complex, requires detailed planning and organisation. From establishing an accurate budget to promoting your event, there are a number of components you should start to consider early on to make the process as stress-free as possible.

What the ultimate goal for this event? 
This is the why that spurred you to plan an event in the first place. Are you looking to:
Drive new sales? Support a product launch? Increase brand awareness? Or maybe, you have a combination of multiple goals? Determine what you are looking to accomplish and how this event will help you do that. 

Next, what are the objectives?
In planning any event, you should identify a set of objectives that will support your ultimate goal. Here are a few examples of event objectives:

  • Increase registration 10% from the last event
  • Increase revenue by 25% from the last event
  • Receive 100 preorders for upcoming product
  • Increase social media mentions/follows/reposts during the event

With your goals and objectives in place, you can create a preliminary scope of the event. Your scope should offer key details and point to how you will achieve your outlined goals. While not set in stone, you should lay out preliminary event details including: 

  • Dates. Your time frame for the event, i.e. in 9 months.
  • Attendees. Will this be a 100 person event, a 1,000 person, or 10,000 person event? You should begin to think about size. Are your attendees coming from around the country or is this a local event? You’ll also want to keep your attendees’ demographics in mind as you plan. 
  • Location. Is your event local? Or, will it be hosted in a destination? Start to create a shortlist of cities and venues that make sense for your event.
  • Type of event. Are you driving awareness of a new product? A one-day event with keynote may make sense. Bringing together thousands of customers? A two-day user conference may be right for you. Hosting an internal or association meeting? A day of small sessions could be a fit. 

Building out your goals and preliminary project scope enables you to frame your event and get buy-in from leadership. If your organisation is already on board with the event, your goals and scope help move you along into the next stages of planning.

And lastly, building your professional Events team with Melt: 

Here at Melt, we are here to support you every step of the way. With a top team of true professionals, we can supply: 

​Project Managers:
Oversees all of the moving pieces described below, this person is ultimately responsible for the execution of the event. Manages the budget. Drives strategy. Makes top-level purchasing decisions.

Venue/Show Floor Managers:
This person is the main contact for the venue, the vendors, the sponsors while on-site, and the onsite volunteers and staff: security, photography and food/beverage. They remember everyone’s name, and they know where all the outlets are.

Scheduling Managers:
This person leads agenda development, work with speakers, and makes sure the schedule is up-to-date and communicated to the right parties. They also coordinate meetings at the event and strive to turn attendees into successful networkers.

Creative Designers:
Creative designers put together all visual design for printed and web materials like schedules, collateral, registration and signage, and anything needed for the mobile event app. To break it down: our creative designers can really make your event look great! 

Marketing and Communications Team:
This team makes the right people aware of the event, create offers and timing strategy to boost registration, oversee branding, communicate with registrants, coordinate social media amplification and media relations, and send and measure follow-up materials.
This team makes sure each guest has everything they need to get the most out of the event, from maps, schedules, speaker info, and how to network. They build out and update the mobile event app.

Registration and Accreditation Team: 
This team own registration setup, work with a software provider, produce and manage badges, generate reports, and make sure the registration process (pre-event and during the event) is running smoothly.

Sponsorship Managers:
This team member works to map out booth spaces, sell sponsorship opportunities, maintain relationships with sponsors, and explore community organisation relationships. They have fantastic timing and great people skills. 

We have it covered! 

From your initial event concept to the live event itself, our team can ensure your next event runs without a hitch.

We would love to hear from you if you have an idea or an event in the pipeline. 

You can get in touch with us via the ‘Contact‘ page on our website.

We are Melt Productions, a Creative Event Production business based in the South-West of England.

Melt Productions was born from a love of creativity, a passion to go above and beyond expectations and a drive to connect people, brands and communities through the power of events.

We make the event planning process simple, so what are you waiting for?

…It’s time to put your ideas into the Melting Pot!