When it comes to planning your next event, it's all too easy to put things such as managing your social media channels to the back of the queue. But with more and more consumers using social media to hunt down their next supplier, here's 4 of our top reasons you shouldn't be neglecting your social media...
1. So People Know You Exist:
Believe it or not, social media is now the number 1 platform for advertising and consumer engagement. Without a strong social media presence you could find yourself seriously lacking when it comes to getting yourself noticed online. Don't have time to do it? Can't afford to employ someone full time? Then there are plenty of freelancers out there prepared to do all the hard work for you!
2. A Great Way To Showcase What You Can Do:
Social media is so instant, frequent posting is totally acceptable! Instagram and Facebook in particular are a great way to offer your fans and followers an insight into behind the scenes at your next event as well as building up the anticipation. Look at your social media pages as a type of online portfolio - Be proud of what you do and ensure you're uploading quality content - and yes, that also means high resolution images and HD videos. In 2016 your social media pages are probably more frequently looked at than your website, so make sure it looks ACE!
ON A SIDE NOTE: 9 times out of 10 social media is now the first place people will head if they're not happy, ensure you respond in a professional and friendly manor and always try to resolve your issue over email.
It's also a place where people can leave reviews, hopefully your event or company page will be full of 5* reviews - however, if you feel someone has left an unfair or damaging review you can of course remove it or report it.
As touched on previously, social media advertising is extremely cheap in comparison to magazine and online advertising. Therefore you get so much more for your money. Stats show people are 71% more likely to purchase a product if it's been recommended to them through social media. By allocating even a small amount of budget to boost posts and events on social media, you'll notice a remarkable reach, targeting people that matter to you and your brand. Take it from us, it really is excellent value for money!
4. Enhancing The Live Experience:
FOMO really exists - And it's an overwhelming anxiety of missing out on an event! If your event is an annual one, make sure you're uploading quality content throughout the entire production process - videos, GIFs, photos and reviews will ensure all those individuals who are weighing up whether to buy a ticket or not, or have missed out previously will be more inclined to get involved if they can see first hand what a great time your attendees are having. Be sure to plaster all the best coverage from your event across your social media channels as it's a great way to get people tagging and thus sharing your content.
But those reasons are just the very tip of the iceberg, there are plenty more reasons why you should be investing in the skilled management of your social media marketing. Want to find out how Melt can help? Send us an email through the Contact page, we'd love to hear from you.