The way we produce events is changing and the future of events is most certainly Hybrid…
But what is a Hybrid event? It may initially sound daunting for your next event to include both in-person and virtual elements, however, with the right Event Production and Management team in place, this new shift should be easy to adopt. Since the Pandemic hit, many organisations have had to limit the number of in-person attendees to allow more room for social distancing, sanitisation and general safety. On top of this, with many people still unable to travel, Hybrid events allow organisers to ensure their events are still accessible for a wider audience, without restriction. Here are some key reasons your company should be talking about Hybrid events:
So, whether you’re planning to take your physical event online, or looking to create a new event from scratch, Melt Productions are here to help leaving you feeling confident to jump feet first into this new way of working. To discuss your Hybrid event plans with us, please do get in touch via the ‘Contact’ page on our website.
0 Comments
Melt Productions are delighted to be producing the 'Rise Up! For Women And Girls - A Virtual Festival' Women and Girls exists to provide women and girls in India with sanitary protection that is culturally and geographically sensitive, kind to the environment and the key to helping women and girls be healthier, happier and free to fulfil their potential. Like many others, the charity has been absolutely scuppered by COVID because most of their fundraising takes place at events that have all been cancelled... To try and make up for some lost time, we're taking things virtual on the 17th April between 18:00 - 22:00. With an incredible lineup featuring music from the gorgeous Kate Rusby, Scott Matthews, Harbottle & Jonas, Granny's Attic, Rebecca Nash, Sara Colman, Jennifer Crook, Fly Yeti Fly, Hari Sivanesan, Harmony Asia, Darshna Mistry and the incredible Nimo Patel of Empty Hands PLUS comedy from the phenomenal Rosie Jones, David Eagle, Wil Hodgson, Dani Johns and Paul 'Silky' White, you’re in for an evening to remember! TICKETS ON SALE NOW: https://hopin.com/events/rise-up-for-women-and-girls See you on the 17th! It's Been A While...
It’s been an entire year since things looked anything near ‘normal’, and as time has gone on, we have all had to adapt and diversify to fit in with this new way of living. With the long awaited prospect of lockdown being lifted and the excitement of us all being able to finally meet with friends, family and loved ones. For some, there is still an overhanging sense of anxiety as to what this “new normal” will look and feel like. For many, 2020 - 2021 has been a traumatic and overwhelming period of time, so understandably the future can feel a little uneasy… By offering a range of different Workshops and Events, we aim to help companies ease their staff back into a comfortable way of working in an inclusive and gentle way, ensuring all of your colleagues are all feeling happy and supported.
And unfortunately, these figures have been rising… Now more than ever, people are needing connection and a sense of purpose. What have you got in place to ensure the Mental Wellbeing of your staff and employees after the pandemic and for the future? TOGETHER AGAIN EVENTS & WORKSHOPS: Melt Productions are passionate about producing fully inclusive events with purpose... We’re working hard with companies across the UK to help them produce valuable Events and Workshops that will welcome back their staff to a physical environment in new and engaging ways… We are advocates of good Mental and Physical Health within the workplace, as well as creating an open and inclusive environment for all staff and employees. Now, more than ever, we need to learn to reconnect... EVENTS INCLUDE: WELCOME BACK: WELLNESS AT WORK DAY TIME TO TALK: WOODLAND DINING EXPERIENCE + FORAGING WORKSHOP RECONNECTING THE TEAM: TEAM BUILDING ACTIVITY DAY IT'S TIME TO CELEBRATE: INTO THE WILD COMPANY RETREAT OR CELEBRATION! GENTLE GUIDANCE: 2 HOUR 1-2-1 OR GROUP WELLNESS WORKSHOP + MANY MORE EXPERIENCES TO DISCOVER. To discuss with us in more detail, please get in touch via the 'Contact' page! With the current inability to host face-to-face events, the future of events for the foreseeable is undoubtedly going to be a combination of Virtual and Hybrid events...
What are Virtual and Hybrid events?
There are a few trends emerging when it comes to hosting hybrid events; Many organisations are limiting the number of in-person attendees, to allow more room for social distancing, sanitisation and general safety. On top of this, with many people still unable to travel, Hybrid and Virtual events allow organisers to ensure their events are still accessible for a wider audience, without restriction. Here at Melt Productions, we firmly believe in the power of events to bring your employees, colleagues and associates together, (even though, for now, we may be far apart!) Just because we are unable to meet in person, there are still a whole host of creative ways we can (and should) continue to connect. Here are some key reasons your company should be talking about Hybrid and Virtual events:
Thinking outside the box is something we specialise in here at Melt Productions, not only this, we love a challenge when it comes to discovering new ways to actively engage with an audience. Virtual and Hybrid events may have a slightly impersonal stigma attached to them, but there are now so many amazing options to ensure this is no longer the case. From luxury gift boxes and hampers to send out to your guests, to virtual workshops, immersive gaming experiences, live acts, comedy, theatre, the list really is endless. Where there's a will, there's a way, and in reality, many of the aspects of a physical event can be transferred to a Virtual or Hybrid event. Here at Melt, we are confident we can turn all of your ideas into a reality!
With the current uncertainty of how and when the world will be able to "get back to normal", or if it ever will, the diversification as to how an event is produced is fundamental. With all the excellent virtual platforms that are currently on offer, there is no need for us to simply stop creating events, the key is to adapt and get creative. Virtual and Hybrid events allow for so much more flexibility when it comes to event planning; for medium/large physical events, the idea of downsizing could save you a huge amount of budget, time working through logistics, travel and accommodation costs, hospitality, staffing fees and so on... But it doesn't mean these elements need to be scrapped completely, far from it, going Virtual or Hybrid allows for a whole new event format to shine through!
Whether you plan to host an online workshop, livestream a performance, or host a multi-session industry conference, Hybrid and Virtual events are a way to keep your audience connected. There are a variety of tips and techniques we use to help encourage connection between guests:
Right now, it's hard to look too far into the future and not feel a slight sense of unease. If there's one thing the Pandemic has taught us, it's that keeping positive is vital to help support everyones mental and physical health. With the lack of holidays and celebrations across the board, now more than ever, people need something to look forward too. Events allow this to happen. They are the 'change of scene' or 'immersive escape' that many of us need right now.
Regardless to future of the COVID pandemic, the concept of Virtual and Hybrid events are here to stay. Running your event in this way, opens your event to a much wider audience, simply from making it more accessible. With the advanced nature of virtual event platforms, it's become increasingly easier to create a really solid event experience for you and your guests. Speaking with many of our clients about their 2021 - 2022 event plans, almost half are already working with us to develop the Virtual and Hybrid nature of their events. No more need to cancel or postpone your events, it's time to adapt; Virtual event technology has improved at incredible speed throughout 2020 and we are confident this will continue. So, whether you’re planning to take your physical event online, or looking to create a new event from scratch, Melt Productions are here to help you create exciting events for your global audience. No travel required! We are able to produce events of any shape or size; from small gatherings of a few dozen to huge conferences with hundreds of thousands of people. It doesn't matter how big or small, we will ensure you and your guests are having the best experience possible without having to meet face-to-face. To discuss your Virtual or Hybrid event plans with us, please do get in touch via the 'Contact' page, we would love to hear from you! Branding is the art that is responsible for shaping your business... It certainly takes a lot of thought and creativity to make your brand stand out from the crowd.
Consistent and visually appealing branding will be what establishes your business identity successfully, as well as clearly highlighting what sets you aside from your competition. To emphasise the importance of branding when it comes to marketing your events, we've put together some key points for you to consider... GOOD BRANDING CREATES TRUST:
GOOD BRANDING INCREASES ENGAGEMENT:
GOOD BRANDING CREATES RECOGNITION & AWARENESS:
FURTHER THINGS TO CONSIDER WHEN IT COMES TO YOUR BRAND:
To discuss with us further how we can help you develop your brand or create a really strong brand identity, please get in touch with our Marketing team via the 'Contact' page. |
Archives
May 2022
|