We’re super proud of this one... Heading into its fifth year, South West 7s - Festival Of Sport is something we have been a part of since day dot... As any fellow #EventProfessionals know, starting an event from scratch is never an easy task, there’s been some huge ups and equally massive downs, but we have always had a desire to push through and produce an event that promotes sport, health, wellbeing and team camaraderie, alongside building a sense of community (with a load of fun thrown in on the side, who doesn't love a Monkey Shoulder cocktail?!) ...And we think we’ve finally cracked it! We can’t wait for this years event and a big thanks to all those who have made the event become what it is today!
#EventProfs #EventProfsUK #SportingEvents #FestivalOfSport #SW7sFestival #EventProduction#EventPlanner #EventManagement #Sponsorship #Production #Festival #Marketing #EventMarketing#Sports #SportsIndustry Film by Skewiff
With another busy summer season coming to a close, we're now looking forward to an exciting autumn - winter season of events!
From Award Ceremonies to Product Launches to Experiential Campaigns, Private Parties and Seasonal Events... Whatever your requirements our team are here to help.
To discuss your next event, please get in touch with one of the Melt Productions team via the Contact page, or send us an email: email@example.com.
Events can benefit your business in more ways than one…
Here are just two!
Using Your Space:
Do you have warehouse or outside space that can be used for an event installation? Hiring event space is a huge part to event budgets, why fork out for a venue when you have a perfectly useable space that you manage?
An event production company can transform any space into an unimaginable event. From creating a rainforest inside your loading bay, to building a festival site in your car park.
Not only would you save money on your own Christmas parties or summer celebrations, but you could potentially offer your creative event space to other businesses in your area. Selling tables or tickets to Winter Balls, Charity Galas or Summer Celebrations as well as seeing financial revenue from the event.
Celebration events of this nature are also a great way to develop relationships with clients, potential clients and suppliers. Offering tables as gifts or even competition prizes can create a big buzz and engagement with your brand. And everything just becomes a little more achievable when the event is held on your premises. (As well as you saving a fair bit of cash).
On top of this enlisting the help of a professional bar company could make you revenue from bar sales, however it is vital you are operating within licensing laws and heath and safety. All of which would be covered by an event production company that knows how.
The possibilities are endless when you have useable space, if you are interested in a free event space evaluation get in touch with Melt Productions. We carry out a feasibility study of your space and offer ideas as to what is achievable, we have created winter wonderlands in workshops and award ceremonies in car parks there really is no limit to what can be achieved.
The age of cliché team building days are firmly in the past, with huge leaps in technology influencing the way in which we communicate it is crucial to adapt and understand how these developments affect your workforce.
The most noticeable is the constant craving for something new and exciting, living in an information rich world creates hungry thumbs swiping for the next nugget of stimulus.
As an employer you must question… How do you keep your employees engaged? Not only with the task in hand but with each other, always developing and building a solid team dynamic.
As event creators we must be at the forefront of technology and communication platforms, using these platforms to engage your employees, increasing face to face interactions and providing them with new and exciting ways to connect with and learn about each other.
A great example of this is the boom in 'Escape Rooms’ or 'Locked-In' challenges. These are not a new phenomenon, team building activities like these have been around for years they have just undergone a re-vamp using immersive technology such as Virtual Reality and Augmented Reality. Not only this the addition of lasers, lighting, smoke machines all add to a greater immersive experience.
Whether it’s a ‘Crystal Maze’ style physical challenge or testing the groups mental strengths, all are designed to increase communication, engage the entire group and find leaders. Putting your employees into a challenge with some jeopardy will always bring them together, importantly allowing them to experience new and different ways of communication.
If you’re looking for something extreme, taking your workforce out of the office away form the norm. Developing communication, changing perceptions and pushing boundaries get in touch with Melt Productions. We have out of the box event ideas in the new age of team building.
We love themed events... They are a chance for the imagination to run wild and more of our creative concepts can be brought to life.
We recently worked with a client who REQUESTED a 'Weird and Wonderful' theme... Well, what could be more weird than having your guests enter through a fridge door? ...Through the fridge lay a very secret enchanted woodland belonging to the hostess Lady Wonderful.
Here's some behind the scene shots of our workshop team getting their hands dirty... We made all props from scratch, which even a very impressive indoor working fountain.
As the world changes around us, so does the Events industry. And perhaps at a faster pace than we feel we can keep up with? This week i've put together a few observations as to how I believe the Events Industry has evolved throughout the year and how it continues to do so... But don't let that scare you, this is an extremely exciting and creative time to be working in the industry. There are now endless opportunities for creative output and the ability to turn brilliant ideas and concepts into a reality. We truly are limitless.
Here are my top three pieces of advice for being successful in 2017...
1. Event or Experience?
What are you trying to achieve from your next project? Are you looking to just create an event? Or are you trying to create something a little bit more? A unforgettable experience so to speak? Of course you are! And for us, it is certainly the latter. In my opinion, events are often associated with a hefty price tag, whereas experiences are something more. Experiences can't bought, as they are a journey. They are something that is remembered and admired for years to come. The term 'experience' in 2016 seems be exactly what people are searching for. From an Event Marketing perspective, projects are now generally being looked at and referred to as an experience - which is right, you are working with a client on a project from the start until the bitter end. The ups the downs... And so on and so on. Because after all, that is all part of the EXPERIENCE.
2. The Personable Approach.
Gone are the days in which there lies a barrier or a tv screen between consumer and brand. Brands in 2016 are your new best friend. With the rise of experiential marketing, consumers couldn't be closer to brands and know more about them. With the opportunity to now feel, touch and test out a product before you buy, brands are now creating individual experiences (there's that word again!)
For consumers or would-be consumers this reach goes far beyond the impact of print, broadcast and online copy. A recent study showed that consumers were 96% more likely to purchase a product after participating in an experiential activation and 74% will have a more positive outlook of your brand. Now that's some pretty high stats!
3. Getting Inside Your Brain... The Psychology Behind Event Marketing.
...Firstly, people love free stuff. It's a fact. Anything of value, that would usually cost money can be used to promote your brand or event with real ease. Not got stuff to give away? Then why not team up with a relevant brand for your event? Not only does it work brilliantly when it comes to getting consumers to brag about their freebies on social media (whilst tagging you in it), it also teams you up with potential sponsors for your next event, alongside some cracking cross promotion. Everyone's a winner! This also links back to the successful nature of Experiential Events and Marketing - bring yourself closer to your consumer by plying them with free gifts and presents, how could they possible resist you?
Secondly, people love cool stuff and by 'cool stuff' I mean cutting edge technology, things they couldn't usually experience at home. This brings me to the development of augmented and virtual reality...
So, you've all heard of Pokémon Go right? Right. Well this technology is called Augmented Reality: Augmented Reality combines both computer generated elements and the reality to create an augmented world. With augmented reality, viewers interact with computer generated overlays as they move within the real world.
Now for Virtual Reality: A little more well known, virtual reality is a three dimensional completely computer generated environment. Users usually need to wear a Virtual Reality headset and may also need compatible gloves or handsets to be able to effectively interact with this world.
Both AR and VR are taking the world by storm and you may be wondering what it's got to do with events? Well let me tell you, with so much potential, VR and AR have the ability to change the way we discuss, attend, and interact at events...
Event organisers are quickly clocking on to what can actually be done and created through these technologies - For example, you can create virtual venues and fully immersive event spaces and on the flip side, people can also attend these virtual events. It really is amazing!
So there you have it, my top three tips to think about when planning your next event or *ahem* 'experience' in 2017.
And lastly, I shall leave you with this... Tom experiencing virtual reality for the first time. Enjoy!
Author: Thea Wise
"As events organisers we have a responsibility to ensure our events have as little effect on the environment as possible..."
With the rising popularity in animal welfare and consciousness that we as humans have the ability to make a significant impact on the quality of the current world we live in, now's time to focus on how we as individuals can each make a difference.
Sustainability is vital when it comes to large scale events, meaning that we as organisers need to incorporate socially and environmentally responsible decision making into the planning, organisation and implementation of an event.
This involves including sustainable development principles and practices in all levels of event organisation... From encouraging your audience to travel in groups, walk and cycle, to recycling drinking vessels and litter.
With every event that Melt Productions runs, we aim to ensure that an event is hosted responsibly and ethically.
Looking to make your company flourish with green friendliness or keen to share tips and advice? Then why not send us an email, we would love to hear from you!